Logos / Identity
NuVo Rings
NuVo Rings
Posted in: Logos / Identity

Despite the name ┬áthis is not birth control. A subsidiary of O.C. Tanner, NuVo rings offered a modern style to traditional college rings and other school branded items. I’m sure they got a lot of college-aged attention of a prophylactic nature. Name fail. Regardless, it needed to give some pronunciation help to the viewer. Enter the diacritic overline…the macron giving the letter u a long sound.

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